What's New in Reel Brand 2.0: Our Biggest Update Yet

Stitch multiple clips into one branded video

This is the feature we're most excited about. Until now, Reel Brand worked on one video at a time — brand it, export it, done. That's fine for a single reel, but a lot of you are building videos from several clips: a few takes, some B-roll, a closing shot.

Now you can pick multiple clips and merge them into a single branded export, complete with cinematic transitions between each one. Your logo stays consistently placed across the whole thing, so the final video looks like one continuous piece rather than clips awkwardly glued together.

It's a small workflow change that removes a whole separate app from a lot of people's process.

Split for Shorts, now fully automated

We added manual video splitting a couple of updates ago, and it turned out to be one of the most-used features in the app. In 2.0, we've made it smarter: Split for Shorts now automatically segments a longer video into short-form clips for you, instead of you eyeballing the cut points yourself.

Feed it one long video, and you get a set of properly branded, short-ready clips on the other end — built for how people actually post to Reels, TikTok, and Shorts these days.

Real 4K export, and a faster 1080p option

Export quality has always had a few presets in Reel Brand, but 2.0 adds proper 4K UHD export for anyone who needs full-resolution output for a client, a portfolio, or a bigger screen.

If you don't need 4K, there's also a new Balanced 1080p preset built for high-efficiency encoding — great when you want a solid-looking export without waiting around for it. Both presets ride on an updated Metal GPU rendering pipeline, so batch exports are noticeably quicker across the board, and we trimmed the memory footprint during 4K processing so bigger jobs don't bog down your device.

Your brand icons, synced everywhere

If you use Reel Brand on both iPhone and Mac, this one's for you: custom brand icons now sync automatically through iCloud. Add a logo on your Mac, and it's ready to use on your iPhone a moment later, no exporting and re-importing required.

It sounds small, but if you manage more than one brand or client logo, not having to re-upload the same icon on every device adds up fast.

Introducing ReelBrand Pro Lifetime

Alongside all these new tools, we're introducing ReelBrand Pro Lifetime. It's a one-time purchase that unlocks 4K/1080p export, Split for Shorts, multi-clip concatenation, and iCloud icon sync — the heavier features that took the most work to build and that we want to keep investing in long-term.

The core app — icon placement, exporting a single branded video — stays exactly as accessible as it's always been. Pro Lifetime is there for the people who want the full toolkit, once, without a subscription.

What this means if you already use Reel Brand

Nothing changes about the workflow you already know. Open the app, pick your icon, place it, export — that part hasn't moved. The new features sit alongside it, ready when you need them.

Update to 2.0 on iOS or Mac, and you'll see the new tools right where you'd expect them. As always, if something feels off or you've got a feature request, we're a message away — a lot of what shipped in 2.0 came directly from people telling us what they were missing.