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How our apps handle your data

Every app from The Little Bakery processes your files on your own device, requires no account, and ships without a single analytics or tracking SDK. This page says exactly what that means for each app, so the claim can be checked rather than taken on trust.

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What "no tracking" means here, precisely

It means three separate things, and it is worth separating them because most apps only do the first.

Two things we do not control, and will not pretend otherwise: Apple reports aggregate, anonymised App Store and StoreKit statistics to us as the seller (downloads, territories, crash counts if you opted in at the system level), and this website is served by a host that keeps ordinary web server logs. Neither is something an app on your device sends.

Per app, in specifics

Platform, price and version below are read from the same registry the App Store links use, so the fact box cannot fall out of step with the shipped app.

Json Xml Editor

Platform
macOS · v1.8.0
Price
Free
Where your files are processed
Entirely on your Mac. Documents you open, REST requests you send and the model code the app generates are never uploaded to us.
Account required
None. The app has no sign-in and no user accounts.
iCloud
Not used.
Analytics and tracking SDKs
None. The build contains no analytics or crash-reporting SDK.
File access
Runs in the macOS App Sandbox; it can only read files you explicitly open.

Reel Brand for iOS

Platform
iOS · v2.0.1
Price
Free download · €7.99 lifetime Pro
Where your files are processed
Entirely on your iPhone or iPad. Trimming, watermarking and 4K/HDR export are encoded on the device — footage is never uploaded for rendering.
Account required
None. The app has no sign-in and no user accounts.
iCloud
Only if you turn it on, and only for your PNG brand-icon library, which syncs through your own private iCloud container with ReelBrand Pro Lifetime. Videos are never synced.
Analytics and tracking SDKs
None. The build contains no analytics or crash-reporting SDK.
File access
Reads only the videos and images you pick from the system picker.

Reel Brand for Mac

Platform
macOS · v2.0.1
Price
Free download · €7.99 lifetime Pro
Where your files are processed
Entirely on your Mac. Batch watermarking and 4K/1080p export are encoded locally — there is no render queue and no upload.
Account required
None. The app has no sign-in and no user accounts.
iCloud
Only if you turn it on, and only for your PNG brand-icon library, which syncs through your own private iCloud container with ReelBrand Pro Lifetime. Videos are never synced.
Analytics and tracking SDKs
None. The build contains no analytics or crash-reporting SDK.
File access
Runs in the macOS App Sandbox; it can only read the folders you open.

Imagario

Platform
macOS · v1.1.1
Price
Free
Where your files are processed
Entirely on your Mac. Photos are read from the folder you open, and source files are never modified — culling and ratings are stored separately.
Account required
None. The app has no sign-in and no user accounts.
iCloud
Not used.
Analytics and tracking SDKs
None. The build contains no analytics or crash-reporting SDK.
File access
Runs in the macOS App Sandbox and remembers your folders through security-scoped bookmarks, which grant access to nothing else.

When iCloud is involved

Only Reel Brand uses iCloud, only if you turn it on, and only for one thing: the library of PNG brand icons you have imported, so the same logos are available on your iPhone, iPad and Mac. That sync runs through your own private iCloud container under your Apple Account. We have no access to it, and no video ever enters it — only the icon files you added yourself.

Json Xml Editor and Imagario do not use iCloud at all.

Why the apps are built this way

Processing locally is not only a privacy position, it is what makes the apps fast. A 4K export that never leaves the device has no upload wait and no queue; a JSON payload validated on your Mac is validated at the speed of your Mac. The architecture and the privacy promise are the same decision.

It is also why there are no subscriptions. A subscription pays for a server that keeps running on your behalf. These apps do not use one, so charging rent for it would be dishonest.

Read the full privacy policy for the legal text, or email the developer if something here is unclear.